This add-on integrates between Zoho CRM and Gravity Forms. You can connect your account to any form by entering your Zoho API key. Gravity Forms Entry fields can be mapped to any CRM fields. Instead of creating new Object, it is possible to update old objects, by setting Primary Key field. All local entries are synchronized with Zoho entries. If you update/delete/restore an entry that entry will be updated/deleted/restored in your CRM. By default all entries are sent to the Zoho , but it is possible to apply filters & setup rules.