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Madlitics

Madlitics adds marketing attribution data to every Gravity Forms entry so you can see exactly which channel or campaign drove each lead.

by Madlitics Paid Updated May 7, 2026
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What it does

When someone fills out your Gravity Form, you often don't know whether they came from a paid ad, organic search, social media, or somewhere else. Madlitics solves that by capturing where each visitor came from and attaching that information directly to the form entry.

It tracks UTM parameters, referrers, landing pages, and other acquisition signals as visitors browse your site. When they submit a form, their full source history is saved with the entry. First-touch data is preserved even if the visitor returns days or weeks later before converting.

The attribution fields stored in each entry can then be passed through your existing Gravity Forms feeds into your CRM, email platform, or other connected tools. This lets you tie form submissions to real campaigns and measure which sources bring in quality leads.

Key features

  • Captures UTMs, referrer, channel, campaign, and landing page for every submission
  • Classifies leads into 18+ acquisition channels including Organic, Paid, Social, Email, and AI
  • Preserves first-touch attribution across multiple sessions and return visits
  • Stores attribution data directly inside Gravity Forms entries
  • Passes attribution fields through existing Gravity Forms feeds to your CRM or marketing tools
  • Built to align with GDPR and CCPA/CPRA privacy requirements

Good for

Marketing teamsSee which campaigns and channels produce real leads, not just clicks.
CRM usersSend source and campaign data through Gravity Forms feeds into your CRM automatically.
Budget decisionsMeasure actual acquisition cost per lead by tying form entries back to specific ads or content.

Written from Madlitics’s own listing. Version and dates come straight from the source and are checked weekly.

Madlitics screenshot
Where is the attribution data stored?

It is stored directly inside your Gravity Forms entries alongside the other submitted fields.

Can I send attribution data to my CRM?

Yes, attribution fields like source, channel, campaign, and landing page can be passed through your existing Gravity Forms feeds.

Does it handle visitors who return days later before submitting?

Yes, it uses cross-session tracking to keep the original first-touch data intact even if the visitor converts weeks after their first visit.

Is it privacy compliant?

The add-on is built to align with GDPR, CCPA, and CPRA requirements, with data stored in Gravity Forms entries rather than external tracking systems.