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Google Ads Tracker for Gravity Forms

Track which Google Ads campaigns drove each Gravity Forms submission, without complex setup.

by Super Useful Plugins Paid Updated May 12, 2026

What it does

If you run Google Ads, it can be hard to tell which form submissions came from your ads—especially when visitors land on one page and fill out a form on another. This add-on captures that referral data automatically for every form on your site.

Once installed, all your existing and new Gravity Forms get Google Ads referral tracking enabled. It detects when a visitor arrives from a Google Ads campaign and ties that information to their form entry, even if they navigate to a different page before submitting.

You can use the tracked data to check whether your conversion tracking is working correctly, or export it to run deeper reports. You can also import the data back into Google Ads to report conversions and improve future ad targeting.

Key features

  • Automatically tracks Google Ads referral data on all existing and new forms
  • Works across pages—captures the ad source even if the visitor submits a form on a different page
  • Adds referral data directly to each form entry
  • Helps you debug conversion tracking issues
  • Supports exporting entry data for advanced reporting
  • Allows importing conversion data back into Google Ads for better targeting

Good for

Ad campaign managersConfirm which Google Ads campaigns are actually generating form submissions.
Conversion tracking auditsDebug or verify that your Google Ads conversion tracking is recording correctly.
Retargeting and optimizationExport and import conversion data into Google Ads to improve future ad targeting.

Written from Super Useful Plugins’s own listing. Version and dates come straight from the source and are checked weekly.

Does it work with forms on different pages from where the visitor landed?

Yes, it tracks the Google Ads referral even if the visitor submits a form on a page different from where they first arrived.

Do I need to configure each form individually?

No, once the plugin is installed all existing and new Gravity Forms automatically get tracking enabled.

Can I export the tracking data?

Yes, you can export the entry data and use it for advanced reports or import it into Google Ads to report conversions.

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