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Klaviyo for Gravity Forms

Connect Gravity Forms to Klaviyo so form submissions add contacts and trigger email or SMS marketing flows.

by CrossPeak Paid Updated Jun 5, 2026

What it does

Collecting leads through Gravity Forms is only useful if that data reaches your marketing tools quickly. This add-on sends form submission data straight to Klaviyo, so new contacts appear in your lists without any manual export or copy-paste work.

When someone submits a form, the plugin can subscribe them to email or SMS, map any form field to a Klaviyo custom property, and fire a Klaviyo event that triggers an automated flow. You control which fields go where through a mapping interface.

It suits businesses of any size that already use Klaviyo for email and SMS marketing and want their Gravity Forms to feed that system automatically.

Key features

  • Subscribe contacts to Klaviyo email lists on form submission
  • Subscribe contacts to Klaviyo SMS on form submission
  • Map any Gravity Forms field to any Klaviyo custom property
  • Send Klaviyo events on submission to trigger automated flows
  • Works with any Gravity Form on your site

Good for

Lead capture formsAutomatically add new leads from a contact or signup form directly into your Klaviyo lists.
SMS opt-in collectionCollect phone numbers via a form and subscribe users to Klaviyo SMS at the same time.
Event-triggered campaignsFire a Klaviyo event when a form is submitted to kick off a welcome or follow-up flow.

Written from CrossPeak’s own listing. Version and dates come straight from the source and are checked weekly.

Klaviyo for Gravity Forms screenshot
Can I map custom form fields to Klaviyo properties?

Yes, you can map any Gravity Forms field to any Klaviyo custom property.

Does it support SMS as well as email?

Yes, the plugin can subscribe users to both SMS and email through Klaviyo.

Can form submissions trigger Klaviyo flows?

Yes, you can send a Klaviyo event on submission, which can then trigger any flow you have set up in Klaviyo.

Is this a free plugin?

No, it is a paid add-on from CrossPeak Software.

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