Klaviyo
Connect Gravity Forms to Klaviyo to add subscribers, create customer profiles, and feed form data into email and SMS campaigns.
What it does
Collecting leads through a form is only useful if that data reaches your marketing platform quickly and accurately. This add-on sends form submissions straight to Klaviyo so you can start nurturing contacts right away.
When someone submits a form, the add-on creates a new Klaviyo profile or updates an existing one if the email address already exists. You map your form fields to Klaviyo profile properties, including custom ones, so every contact record holds the details you need for segmentation and personalization.
You can also use conditional logic to control exactly which submissions get sent to Klaviyo—useful for qualifying leads or ensuring only opted-in users are added to your lists.
This add-on is included with every Gravity Forms license tier, so there is no extra cost beyond your existing plan.
Key features
- Create or update Klaviyo profiles from each form submission
- Add contacts to any Klaviyo list you choose
- Map custom form fields to Klaviyo profile properties
- Use conditional logic to filter which submissions are sent
- Require opt-in consent before adding contacts to a list
- Included with all Gravity Forms license tiers (Basic, Pro, Elite, Nonprofit)
Good for
Written from Gravity Forms’s own listing. Version and dates come straight from the source and are checked weekly.
Does this add-on cost extra?
No. The Klaviyo Add-On is included with every Gravity Forms license—Basic, Pro, Elite, and Nonprofit.
Can I control which form submissions get sent to Klaviyo?
Yes. You can set conditions using conditional logic so only entries that meet your criteria are processed.
What happens if a contact already exists in Klaviyo?
The add-on updates the existing profile when the email address matches, keeping your data current.
Can I map custom form fields to Klaviyo?
Yes. You can create and map custom fields to Klaviyo profile properties for more detailed segmentation.