Mailchimp
Connect your Gravity Forms to Mailchimp so form submissions automatically add and segment subscribers in your email lists.
What it does
Managing email lists by hand is slow and error-prone. This official add-on sends form data straight to Mailchimp the moment someone submits a form, so new subscribers land in the right audience without any extra steps from you.
You can map any form field to Mailchimp custom fields, assign tags and groups based on answers, and use conditional logic to control exactly who gets added. Double opt-in support means only verified contacts make it into your list.
It suits anyone who collects leads or sign-ups through WordPress forms and wants those contacts organized and ready for email campaigns in Mailchimp without manual imports.
Key features
- Add subscribers to a chosen Mailchimp audience on form submission
- Map any form field to Mailchimp custom fields for richer profiles
- Assign tags and groups based on form answers
- Enable double opt-in so only verified contacts are added
- Use conditional logic to control when data is sent to Mailchimp
- Mark subscribers as VIP directly from the form
- Add internal notes to subscriber profiles visible only in Mailchimp
Good for
Written from Gravity Forms’s own listing. Version and dates come straight from the source and are checked weekly.
Which Gravity Forms licenses include this add-on?
The Mailchimp Add-On is included with every Gravity Forms license: Basic, Pro, Elite, and Nonprofit.
Can I map my form fields to Mailchimp custom fields?
Yes, you can map any Gravity Forms field to a Mailchimp custom field to build richer subscriber profiles.
Does it support double opt-in?
Yes, you can enable double opt-in so subscribers receive a confirmation email and are only added to your list after verifying their address.
Can I control who gets subscribed using conditional logic?
Yes, you can set conditions so entries are only sent to Mailchimp when specific criteria are met, such as a checkbox being selected.