Skip to content
Join for $1

Emma

Connect Gravity Forms to Emma so form submissions automatically add subscribers to your email lists and trigger campaigns.

by Gravity Forms Paid Official
Get Emma Affiliate link: we may earn a commission.

What it does

When someone fills out your form, you want them in your email marketing tool right away—without manual exports or copy-pasting. The Emma Add-On sends form data directly to Emma the moment a form is submitted.

You map any form field to Emma fields, choose which list the subscriber joins, and optionally require double opt-in before they're added. Conditional logic lets you control exactly which submissions get sent to Emma, so only the right contacts reach your lists.

This add-on suits marketing teams and businesses that use Emma for email campaigns and want their WordPress forms to feed subscribers automatically.

Key features

  • Map any Gravity Forms field to Emma fields, including custom fields you create from the add-on
  • Add subscribers to specific Emma groups to keep contacts organized
  • Enable double opt-in so contacts confirm before being added to your list
  • Use conditional logic to control when and whether form data is sent to Emma
  • Filter submissions by criteria so only quality leads reach Emma
  • Included with all Gravity Forms license tiers: Basic, Pro, Elite, and Nonprofit

Good for

Email list growthAutomatically add form submitters to your Emma lists without any manual work.
Targeted segmentationRoute contacts to different Emma groups based on how they answered your form.
Consent-based marketingUse conditional logic and double opt-in to only subscribe people who explicitly agree.

Written from Gravity Forms’s own listing. Version and dates come straight from the source and are checked weekly.

Can I send contacts to different Emma lists based on their answers?

Yes. You can use Gravity Forms conditional logic to route subscribers to specific Emma groups depending on what they selected or entered in the form.

Does the add-on support double opt-in?

Yes. You can enable double opt-in so Emma sends a confirmation email and only adds the contact after they confirm.

Can I send more than just an email address to Emma?

Yes. You can map any Gravity Forms field to Emma fields, including custom fields you create directly from the add-on, so you build richer subscriber profiles.

Which Gravity Forms licenses include this add-on?

The Emma Add-On is included with every Gravity Forms license: Basic, Pro, Elite, and Nonprofit.

More from Gravity Forms

Survey Official add-on Coupons Official add-on User Registration Official add-on