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Referral Tracking for Gravity Forms

Track where your Gravity Forms submissions come from, including Google Ads, Facebook, Bing, TikTok, and AI sources.

by Super Useful Plugins Paid Updated May 12, 2026
Get Referral Tracking for Gravity Forms Documentation

What it does

If you run ads or rely on organic traffic, knowing which source drove a form submission is essential. Without tracking, you're guessing whether your budget is working.

This add-on captures the referral source for every Gravity Forms submission using first-click attribution. It stores where the visitor originally came from, even if they browsed other pages before filling out the form. Setup takes about five minutes and works with all your existing and new forms automatically.

It's useful for marketers who want to verify conversion tracking, optimize ad spend, or export entry data to platforms like Google Ads for better targeting.

Key features

  • Tracks referral source for every form submission automatically
  • Uses first-click attribution to capture the visitor's original source
  • Works with all existing and new Gravity Forms after a five-minute setup
  • Supports Google Ads (including GCLID and GBRAID), Facebook, Bing, TikTok, LinkedIn, Snapchat, Reddit, X, and Yahoo
  • Tracks organic traffic from Google, Bing, TikTok, LinkedIn, and Facebook
  • Tracks AI referral sources including ChatGPT, Gemini, Microsoft Copilot, and Perplexity
  • Lets you export entry data for advanced reporting or import into ad platforms

Good for

Paid ad campaignsSee exactly which ad platform drove each lead so you can report conversions and improve targeting.
Multi-channel marketersCompare organic, paid, and AI referral sources across all your forms in one place.
Conversion tracking auditsUse the referral data to confirm your tracking setup is working or debug discrepancies.

Written from Super Useful Plugins’s own listing. Version and dates come straight from the source and are checked weekly.

Does it work with forms I already have set up?

Yes, all existing and new Gravity Forms get referral tracking enabled automatically after installation.

What if a visitor lands on one page but submits the form on a different page?

The add-on still captures the original referral source using first-click attribution, so the source is not lost between pages.

Which ad platforms does it support?

It supports Google Ads, Microsoft Ads/Bing Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, and Snapchat, among others.

Can I use the data in Google Ads?

Yes, you can export the entry data and import it into Google Ads to report conversions for better ad targeting.

More from Super Useful Plugins

Google Ads Tracker for Gravity Forms Updated May 12