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HighLevel

Connect Gravity Forms to HighLevel to automatically create or update contacts and pipeline opportunities from form submissions.

by Gravity Forms Paid Official Updated Sep 9, 2026

What it does

Managing leads across WordPress and HighLevel by hand means copying names, emails, and other details between platforms every time someone fills out a form. This add-on removes that step by sending form submissions directly to your HighLevel sub-account.

You create a feed on any Gravity Form, map your form fields to HighLevel contact fields, add tags, and optionally set up a pipeline opportunity. When someone submits the form, the add-on creates or updates the matching HighLevel contact and, if you choose, opens an opportunity in the pipeline stage you picked. Conditional logic and payment-delay options give you control over exactly which submissions get sent.

This add-on is a good fit for sales teams, agencies, and marketers who use HighLevel as their CRM and want form data to flow in automatically without manual work.

Key features

  • Create or update HighLevel contacts from any form submission
  • Map standard contact fields (name, email, phone, address) and custom fields
  • Apply fixed or dynamic tags to contacts
  • Optionally create pipeline opportunities with a name, value, and assigned user
  • Use conditional logic to control which submissions trigger the feed
  • Delay feed processing until payment is confirmed
  • Capture affiliate IDs from URL parameters or cookies and send them to HighLevel

Good for

Lead capture formsSend new inquiries straight into HighLevel as contacts without copying data by hand.
Sales pipeline managementAutomatically open a pipeline opportunity at the right stage when someone submits a quote or booking form.
Affiliate trackingCapture and pass affiliate attribution data to HighLevel alongside contact and sale information.

Written from Gravity Forms’s own listing. Version and dates come straight from the source and are checked weekly.

Do I need a HighLevel account to use this add-on?

Yes. You need a HighLevel account with a sub-account, a Location ID, and a Private Integration Token.

Can I control which form submissions get sent to HighLevel?

Yes. You can use conditional logic on each feed so only submissions that meet your criteria are sent.

What happens if someone submits the form twice with the same email?

HighLevel handles duplicate matching based on your sub-account's Allow Duplicate Contact setting. At least an email address or phone number must be mapped for HighLevel to match records.

Can I delay sending data until a payment is completed?

Yes. Forms that collect payments can delay feed processing until payment is received, so HighLevel only gets confirmed transactions.

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