A/B/C Testing for Gravity Forms
Compare two or three Gravity Forms versions to find which one gets the most submissions, then automatically switch to the winner.
What it does
Every form on your site is a guess until you measure it. Small changes to wording, layout, or button labels can affect how many people actually submit, but without data you can't tell what's helping and what's hurting.
This add-on lets you run A/B or A/B/C tests directly with your Gravity Forms. It splits visitors between your form variations, tracks impressions and conversions for each version, calculates conversion rates, and tells you which form is winning and how statistically confident you can be in that result.
When the test ends, the plugin automatically serves the winning form to all visitors going forward. It's suited to business owners, marketers, agencies, and anyone who wants to improve form performance using real data from their own audience instead of guesswork.
Key features
- Test two or three versions of any Gravity Form against each other
- Automatically splits visitors between form variations
- Tracks impressions and conversions per version
- Calculates and displays each version's conversion rate
- Shows which form is winning and statistical confidence level
- Automatically switches to the winning form when the test concludes
- Option to switch to a chosen form at test end
Good for
Written from Rocket Apps’s own listing. Version and dates come straight from the source and are checked weekly.
How many form versions can I test at once?
You can test two or three versions of a form in a single test.
How does the plugin decide which form a visitor sees?
It automatically splits your visitors between the different form variations during the test.
What happens when the test finishes?
The plugin automatically switches to the winning form, or you can choose a specific form to serve after the test ends.
What metrics does it track?
It tracks impressions (how many people saw each version) and conversions (how many submitted), then calculates a conversion rate and a confidence level for the result.