People often ask me if they can send newsletters with Gravity Forms. The short answer: Gravity Forms isn’t an email marketing tool, so it won’t send a newsletter to your whole list. But it’s great at the part that matters most, collecting subscribers, and it can send a simple drip sequence too.
Here are the two approaches I use, and when to pick each.
Option 1: Connect an Email Marketing Service (Best for Newsletters)
For real newsletters and automated campaigns, use an email marketing service and let Gravity Forms feed it. Gravity Forms has official add-ons for many of them, including Mailchimp, ActiveCampaign, Kit (formerly ConvertKit), Brevo, AWeber, Constant Contact, Campaign Monitor and EmailOctopus.
- Install the add-on for your service and connect it under Forms → Settings.
- On your signup form, add a Consent field so people clearly agree to receive email.
- Add a feed for the add-on: choose the list or audience, map the email and name fields, and set the feed’s condition to the Consent field being checked.
- Optional: add tags based on form answers, so your service can start the right automation.
Then build the welcome series or drip campaign inside your email service. It handles sending, unsubscribes, bounce handling and reporting, which you really don’t want to manage yourself.
Want a signup checkbox on your other forms too, like a contact form? See Gravity Forms Newsletter Optin for Any Form.
Option 2: Scheduled Notifications (Simple Drip Sequences)
If you just need a short series of follow-up emails after someone submits a form, like a course reminder, an onboarding sequence, or a “how did it go?” message after an appointment, you can send them from Gravity Forms with GP Notification Scheduler from Gravity Wiz.
It lets you schedule any notification:
- A set time after the form is submitted (or after a payment or user registration)
- On a specific date
- Before or after a date from a field on the form, like an event or appointment date
- On a repeating schedule
For example, create three notifications: a welcome email right away, a tips email 2 days later and a check-in email 7 days later. Each one can use merge tags, so it feels personal.
Which Should You Use?
| You want to… | Use |
|---|---|
| Send a newsletter to your whole list | An email marketing service + its Gravity Forms add-on |
| Run long or branching automations | An email marketing service |
| Send a few follow-ups tied to one form or event | GP Notification Scheduler |
| Remind people about an appointment date | GP Notification Scheduler |
Make Sure Your Emails Arrive
Any emails Gravity Forms sends itself, including scheduled ones, go through your WordPress site’s mail. Send them through a proper email service with an SMTP plugin like Gravity SMTP, or they may land in spam.
Need More Help?
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