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Gravity Connect: API Alchemist

Connect Gravity Forms to any REST API to send entry data, receive responses, and populate live API data into your form fields.

by Gravity Wiz Paid Updated Nov 11, 2025
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What it does

Many forms need to talk to outside services — CRMs, messaging platforms, payment systems, or your own WordPress REST API. Without a dedicated tool, that usually means custom code or stitching together multiple plugins.

API Alchemist lets you make API requests when a form is submitted, capture the response data in your entries, and even feed live API data back into your form fields. You can map merge tags and static values to build requests, or import an API schema so the plugin auto-configures endpoints, query parameters, and JSON properties for you.

It works for site owners who want to connect forms to platforms like Zapier, n8n, or Slack, and for developers who need a no-code way to wire Gravity Forms into any REST API without writing custom integration code.

Key features

  • Trigger API requests on form submission, optionally after payments or conditions are met
  • Create reusable Connection Profiles for full API configurations
  • Auto-import API schemas to populate endpoints and parameters into the UI
  • Capture API response data in entries for use in confirmations, notifications, or other plugins
  • Populate form field choices and values with live API data via GP Populate Anything
  • Retry feeds from individual entries or in bulk using the free Feed Forge plugin

Good for

CRM integrationsSend form submissions directly to a CRM and pull contact data back into your form fields.
Dynamic field populationFill dropdowns or choices with live data like product SKUs or course catalogs without storing it in your database.
Automation workflowsTrigger actions in Zapier or n8n on form submission and capture the response for use inside WordPress.

Written from Gravity Wiz’s own listing. Version and dates come straight from the source and are checked weekly.

Does it work with any API or only specific ones?

It works with any REST API. You can enter a URL directly or set up a Connection Profile for a full configuration.

Can I pull data from an API into my form, not just send data out?

Yes. Through its integration with GP Populate Anything, you can populate field choices and values with live API data.

What happens if an API request fails?

Gravity Forms keeps a record of submissions, so you can retry feeds from individual entries as many times as needed, or in bulk with the free Feed Forge plugin.

Do I need to know how to code to use this?

No. The UI lets you map merge tags and static values, and schema imports auto-configure endpoints and parameters without writing code.

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